Privacy Policy
Last Updated: 2026
This Privacy Policy explains how swamptrust.org.uk ("we," "us," "our," or "Company") collects, uses, discloses, and otherwise processes personal data in relation to our website and services. We are committed to protecting your privacy and ensuring transparency in our data practices.
Information We Collect
We collect the following types of information:
- Personal Information: Name, email address, and other contact details you voluntarily provide when contacting us or registering your interest.
- Technical Data: IP address, browser type, device information, and operating system.
- Cookies: Information stored through cookies and similar tracking technologies (see Cookie Policy section).
- Usage Data: Pages visited, links clicked, referral sources, time spent on pages, and interaction patterns with our website content.
How We Use Information
We use collected information for the following purposes:
- Conducting website analytics to understand user behaviour and improve site functionality.
- Tracking affiliate performance and conversions to affiliate partners (casinos and gambling operators).
- Site improvement, personalisation, and optimisation of user experience.
- Responding to your inquiries and providing customer support.
- Complying with legal obligations and fraud prevention.
Cookie Policy
Our website uses the following types of cookies:
- Essential Cookies: Required for website functionality and security.
- Analytical Cookies: Help us understand how visitors use our site (Google Analytics, similar tools).
- Affiliate Tracking Cookies: Track referrals and conversions for our casino and gambling affiliate partners.
- Marketing Cookies: Enable retargeting and personalised advertising.
You can control cookies through your browser settings or opt-out using tools such as the Network Advertising Initiative (NAI) or Your Online Choices. Please note that disabling essential cookies may affect website functionality.
Third-Party Links
Our website contains links to external casino and gambling affiliate websites. We are not responsible for the privacy practices, policies, or content of third-party sites. We recommend reviewing the privacy policies of any linked casinos or gambling operators before providing your personal information. Your use of third-party sites is subject to their terms and conditions, not ours.
Your Rights
Under UK data protection law (including the UK General Data Protection Regulation – UK GDPR), you have the following rights:
- Right of Access: Request a copy of your personal data.
- Right to Rectification: Request correction of inaccurate data.
- Right to Erasure: Request deletion of your data (subject to legal obligations).
- Right to Restrict Processing: Limit how we use your data.
- Right to Data Portability: Receive your data in a structured, portable format.
- Right to Object: Object to processing for marketing and profiling purposes.
If you are located in the United States, you may have additional rights under the California Consumer Privacy Act (CCPA) or similar state privacy laws. If you are an EU resident, the EU GDPR also provides additional protections.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Typically, we retain data for the duration of your interaction with our website plus a reasonable period thereafter (generally 3 years). Affiliate tracking data is retained in accordance with our partners' requirements and legal obligations. You may request deletion of your data at any time, subject to legal and contractual retention obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us:
- Email: [email protected]
- Website: swamptrust.org.uk
We will respond to your request within 30 days. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).